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Thursday, October 8, 2015

Perception - What is it really...


“Perception is strong and sight is weak. In strategy it is important to see distant things as if they were close and to take a distanced view of close things.” Miyamoto Musashi

“Fixation leads to death. Fluidity leads to life.” Miyamoto Musashi

A lot of business quotes are taken from Sun Tzu’s Art of War and is often overdone but still contain valuable strategic lessons. Personally, I prefer to go a little more hardcore and read the more direct and interesting writings of Miyamoto Musashi in his book of Five Rings.  Musashi was not only a strategist but knew personally how to get things done in individual combat. I have picked two quotes from Musashi above that I learn to appreciate more as I get older.

It is a challenge in a startup to look to the future while managing the day-to-day. If you don’t manage the immediate, you will not execute and if you don’t see the future, you will never win. However, too many people mix the data in front of them with the real picture. There is a rhythm in business where things are waxing and waning and knowing/ understanding the rhythm is very important from what markets will emerge to what deviations need to be made to win. After all, (as Mushashi states), there is more than one path up a mountain. If you think there is one route, then your fixation and inability to perceive the paths, will most likely lead to failure.

 In an earlier company, I had a director inexperienced in early stage tell me that I was an Intuitive CEO and I needed to apply some analytics to get the answer. I do agree that analytics are important and a useful weapon but perception is both intuition and analysis applied to the future given the assumptions/ visions you see by looking in the distance and not right in front of you. In fact, if you can see the rhythm in the future, you can use that to shape the present as it will become what you perceived or close enough – Mushashi’s words/ not mine.

Also, there is a desire in humans to pick a path and passionately believe it. I think that is good as it is the first step to winning; however, if not approached with fluidity it leads to a warped sense and a focus on the immediate without the ability to see in the distance and make necessary deviations to win. Lacking real perception, you cannot see the rising or falling of the opportunity, shifting paths to the top of the mountain, timing to strike and crush your opponent or seize the moment.

Unfortunately, it is hard to teach true perception – it often needs to be learned firsthand through experience, commitment and patience. It is forged through struggle and seeing things to consummation. It is something we can all gain but often never do.  I learn more about it with each passing year and pursuing it makes each endeavor more interesting.