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Monday, January 14, 2013

Looking backwards at a market


Every year brings a bit of hope and excitement for me.  There is nothing like working with a team to try to do something important in this world. Personally, I can’t get enough of it. I think we are all better off when we find our professional passion in life.

I also like to reflect on what it is like to be an entrepreneur in today’s world. There is so much opportunity and growth that many have the chance to be part of numerous startups. Our journey is not just one company, but a few at least. Along the way, there will be success and failure. The quest is for the meaningful success that will add value to this world.

I will never forget a talk by the CEO of Motorola when I was an idealistic MBA student. He said that his grandfather had started the company after failing at two previous attempts. He also said that successful entrepreneurs often think differently about markets. They look at an existing market backwards and see what everyone missed. In Motorola’s case, everyone was competing heavily in the radio entertainment set market and beating each others heads in. One day, while sitting in his car, the Motorola founder had a backwards moment. Why are there no radios in automobiles? After all, we spend so much time in our cars.  Motorola made the first car radio and the rest is history.

I believe that this talk was inspiration for GeoTrust where we looked at an existing security market and reinvented it through authentication and distribution methods that made a lot of sense looking backwards. You can look at existing markets today like Palo Alto’s reinvention of the firewall market and Apple’s reinvention of the smart phone market to see this concept in action.

There was another lesson in the Motorola CEO’s talk. Failure is often a requirement for success and persistence pays off. I learned in my time at US Army Ranger School that your mind often fails before your body. If you can conquer your own mind and hold out just a little longer, you can accomplish more than you think.

Part of this resilience requires thick skin. Not only must you learn from mistakes, but also the people who contributed to a failure cannot consume you.  I must admit that I have spent time festering over why certain people could do such things. However, I always do better when I put that aside and focus on the fun of building something new. People who do the wrong thing generally get the final outcome they deserve after a number of years. A bad VC may have her/his fund fail and a bad entrepreneur may never build a company of value or cooperate with a great team… Mostly, it all comes around. It is best to keep moving forward and focus on your passion to try to build something that brings great value to this world and correct your own mistakes. Keep your glass always half full.

Anyway, as I sit on a train bound for NYC, I am thinking back to my MBA years. I feel as passionate and idealistic as I was then, but with a small dose of reality and experience around the concepts I heard in that speech. For a quick talk, there was a life time of substance..

(etaerc gnihtemos) I spelled that in reverse for fun.. you have to look backwards to see it.